Three reasons your independent film or television project needs a clean chain of title.

Where is the title to a film or television project? If your first thought was something like in an animated opening sequence starting off with James Bond turning abruptly to camera with raised .25 Beretta, in a continuous opening shot of “The Player” heading across a studio lot, or in disturbing typography like Se7en, you’re thinking of the wrong titles. This kind of title is critically important, of course. But unlike the title in your film’s chain of title, it’s unlikely to stop your project from ever being seen.

That’s because chain of title in the film industry refers to the ownership of intellectual property rights, life rights, and other rights involved in a cinematic project. The “chain” is a series of documents that link current ownership of those rights to their original owners. One link might be rights of publicity that belong to the subject of a life story. Another might be copyright in a screenplay or the literary fiction, short story, or comic on which it is based.

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Why you should consider using product placements to finance and promote your independent film production.

Porsche logo on the back of a car in an action movie scene

Advertisers are increasingly searching for more and better opportunities to place brands and products into films and television productions. Variety this week reports that global advertising group Interpublic has announced a new data analysis product planned for internal use in finding movies and broadcast and streaming series that “will serve as a good fit for in-show product placement.”

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